The GM logo is a simple typographic logo. The shape is a square which shows stability. The lines are very straight and confident which is saying the the company is reliable, strong and a safe investment. The colours that are used it the logo are blue and white which can be very calm and peaceful. I would think this is targeted at people looking for something reliable simple and going to last them a while without having to many problems.
The Dodge logo is a
pictographic logo. The shape is a upside down Triangle which normally creates the idea of unstable power but by using curves instead of strait lines it creates the idea of stable power. Then the picture of the ram creates the look of strength, stability, power and something that wont quit. I would say the target of this logo is younger people as they want some thing powerful and cool looking. They don't really care how reliable it is they just want something that's going to impress.
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